The Relationship Between Advertising And International Public

Public relations are the most important part of a company. It has the relationship between advertising and international public. The primary purpose of public relation is to target audience in different ways and gain the business in public status. Companies would like to use media for creating communicate with people, and promote their business into the world. Organisations would use four of the basic models in public relation to describes and communicate to the international public. The four basic models are press agentry/publicity model, public-information model, two-way asymmetric model and two-way symmetric model. Within these models, it can tell the company behaviour and how the organisation using models communicate with others. Public relations is forcing on communicating with others, managerial effort the relationships, mutual understanding between international public and media and target audience throughout the media, also, to creating a good rapport with the public. Public relations and advertising have relationships but an entirely different method. Advertising is meant an organisation paid for promoting their business through media. With all the announcement will be a post on the internet, radio and TV that communicate with audiences. Payment can control all the message, when or where the announcement through the media to the public. On the other hand, public relations is create by organisation and gain publicity in the media. It targets the audience’s attentionShow MoreRelatedStandardization For International Advertising?835 Words   |  4 Pages1. What are the pros and cons of standardization for international advertising? International advertising can be defined as the act or marketing strategy to sell products, services, needs by getting the consumer’s attention at an international level. Thanks to today’s technological advantages, small, medium and big businesses can reach the global market. 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